BALLETTEACHING BLOG

AUO in Development for Lower Number of LEDs Used in TV Application
04/19/2010

AUO says LEDs used in TV Backlight Unit (BLU) will be lowered by about 30% by the end of this year. This is made possible because of 1-bar LED edge-type. The 1-bar edge-type LED BLU will start to be applied to TV application from year 2011.

AUO says LED BLU equipped model show 90% share in Notebook and 20% in TV and Monitor application that at the end of 2010, the penetration for TV application will reach 30~40%. LED penetration for TV application depend on the factor whether LED supply can cover the growing demand of the application.

Lee Biing-Jye, President of Epistar mention that LED (backlit) LCD TVs only show 5% penetration in early 2010 but is expected to increase towards 35% at the end of this year and will most likely show 20% overall penetration this year. In 2011, expectation rises to 45%.

In TV sector, TV vendors are sharply increasing LED orders and showed 30~40% shortage during 1Q, 2010. LED ordering period have already extended towards second-quarter and is expected to increase price reflecting increases in the BOM.

But Lite-On Technology CEO, Teng Kuang-Chung says LED shortage would not continue for a longer period and this is because LCD TV makers are endeavoring to lower the cost by attempt to lower the number of LEDs used in applications and chip makers are expanding their capacity fast.

Reference: http://www.displaybank.com/eng/info/sread.php?id=5740&pg=1&device2=

This entry was posted on Tuesday, April 20th, 2010 at 10:35 am and is filed under AUO, LED, News, Technology News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.