BALLETTEACHING BLOG

Expandable Advertisements (Mar. 2009):
- Expandable ad is a new type of ad that can appear on the pages.
- Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.
- Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you’ll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you’ll generate earnings from CPC expandable ads when a user visits the advertiser’s landing page, and not when a user simply clicks to expand the ad.

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“We have this amazing product called AdSense for content, where we’re monetizing the Web.” by Google CEO Eric Schmidt.

What Is Google AdSense?
- AdSense is an online advertising application developed by Google.
- Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites.
- These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
- Services: AdSense for Content, AdSense for feeds, AdSense for search, AdSense for mobile content, AdSense for domains, etc.

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Three Steps of A Successful Marketing In Electronic Commerce

Nowadays, electronic commerce is more and more necessary for a modern enterprise. These businesses have millions of colorful homepages which may be found in search engines. Still, only 30% of these enterprises have good results because of their marketing strategies. To increase their success, such companies should be aware of the market environment and the characteristics of electronic commerce. Next, enterprises should build special and distinctive web pages on the Internet. Afterwards, a well-planned strategy on products is also necessary. These three steps are the keys to a successful marketing in electronic commerce.

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CHAPTER 7 CONCLUSION

7.1 Monitoring and Continuous Improvement

Document Analysis for Starbucks:
The purpose of Green Tea’s project is to satisfy Starbucks needs in reaching a wider audience through changing the ways Starbucks put their product on the market. These gives customers a better Starbucks experience which in return raises their customer’s level of satisfaction – a desirable goal for any organization seeking to succeed. Through the Internet support, customers will be able to buy coffee of their choice at the comfort of their home or office or simply by getting their coffee without waiting in line, especially during rushing hours. To make that happen, we are doing our document gathering by focusing on the documentation analysis technique. This step allowed us to have an overview of the Starbucks page layout and recommend changes where necessary.

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CHAPTER 6: PROJECT AND STRUCTURAL MODELING

6.1 Activity Diagram

Since the primary process for Starbucks online service is the online order system, it is important to demonstrate the relationships between the objects in the system. The flow starts with getting order information. If the order comes from new customers, the system creates new customer accounts. There are two ways to make order payment. Customers could choose either pay online with credit cards or pay cash. The final procedure is to choose delivery methods. Two delivery methods, delivery and pickup are available for customers.

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CHAPTER 5
PROJECT ANALYSIS AND ASSESSMENT

5.1 Business Process Improvement

Green Tea’s strategic goals and purposes:
The purpose of Green Tea’s project is to satisfy Starbucks needs by reaching a wider audience, innovating Starbuck way to put their product on the market and giving customers a better Starbuck experience as well as improving their satisfaction and increase the Starbuck sales by 5% through the Internet support.

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CHAPTER 3: PROJECT PLAN

3.1 Milestones

1. Project begins on Mar 10, 2008.
2. Receive the registered delivery vehicles with equipments installed on Jul 31, 2008.
3. Complete order system and database system installation on Oct 1, 2008.
4. Submit final delivery procedure and route on Dec 4, 2008.

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CHAPTER 2: FEASIBILITY ANALYSIS

Green tea group have created the following feasibility analysis aimed at modifying the existing internet order system of Starbucks. The details of the feasibility analysis go as following sections.

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CHAPTER 1: INTRODUCTION

Starbucks Coffee Company was founded in 1971 and their mission statement was to be “the premier purveyor of the finest coffee in the world.” Nowadays, they are considered as the world’s leading retailer, roaster and brand of specialty coffee with millions of customer visits per week at stores in North America, and around the world.

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I. Introduction
Nowadays, electronic commerce has grown flourishingly on the Internet. At the same time, business behavior on the Internet also increases dramatically. Therefore, how to handle such large amount of information becomes an important task for a website manager. Especially like the big enterprise which has to receive many customer orders everyday, such as Amazon.com, or the website which is full of interaction, such as e-Bay.com, all need a functional system to manage the information. The system to collect the information and organize it into databases is called database management system (DBMS). Database management system also responses to transfer information between Business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), consumer-to-government (C2G), business-to-government (B2G), and government-to-government (G2G). To achieve a successful electronic commerce business, it is important to be aware of the functions of a database management system, software techniques which applied on the construction of an electronic commerce business, and future prospects.

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