BALLETTEACHING BLOG

ABSTRACT

Smart Card system has been developed for thirty years, and oriented in the replacement of traditional magnetic cards. However, the new technique could not completely widespread to the electronic transaction application. Except the security issue for private information, the trust between businesses and customers is also the key of Smart Card success. This paper brings up the MRT Smart Card system in Taiwan as an example and analyzes the customers’ satisfaction and the prospect of the national ID system. The design and analysis of experiments (DOE) technique is used to analyze the data. DOE provides a systematic method to determine the level of factors which affect customers’ satisfaction, and the information is based on the Internet questionnaires to the people who live in Taipei city and are aware of Smart Card system. Based on the analysis, corporate may be aimed at certain group of people and build the trust of Smart Card system.

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In order to process righteous and ethical research, it is important to have the approval from Institutional Review Board (IRB). There are several steps for IRB review:

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Network effect is a proper noun used in economy or business. The value of a product will depend on how many people use it. For example, if there is only one fax machine in the world, its value will be zero because there is no another fax machine can communicate with it. However, the value of fax machine will increase if more and more people start to use it. To apply in the e-business, network effect could infer the ability of the development of the Internet society. Network effect is just like rolling a snowball on the Internet. The people using the Internet have continued increase since 1990. The value of each Internet user depends on the total other Internet users. It means that other people will join an Internet community when critical mass of users are attracted by this community. In other words, a successful website requires techniques, marketing, and price strategy to attract customers so as to trigger network effect.

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Problems with illegal music downloads

- Sales of CDs (physical unit albums) decreased 20% in 2007, and 11% in 2008
- Music retail stores closed
- Overall purchases of music including legal digital downloads increased 15%
- About 10 million people logged onto P2P music-sharing sites during a typical day in the US

The history of P2P networks

- Central servers that restore indexed music titles: Napster
- Local shared directory (local client) on each individual computer
Kazaa FastTrack (single client server)
BitTorrent, BitComet, eDonkey, Foxy (multiple client servers)

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