AU Optronics to Exhibit Innovative Display Applications and Power-Saving Green Technologies at FPD China 2010
Press Release Source: AU Optronics Corp. On Monday March 15, 2010, 3:36 am EDT

HSINCHU, Taiwan, March 15 /PRNewswire-Asia-FirstCall/ — AU Optronics Corp. (“AUO” or the “Company”) (TAIEX: 2409; NYSE: AUO) will exhibit at FPD China 2010 at the Shanghai New International Expo Center (SNIEC) from March 16-18 to demonstrate a full range of innovative display applications and power-saving green technologies. 3D display technologies with panels ranging from 8 to 65 inches, the full range of 42 to 55-inch power-saving and LED backlit LCD TV panels, multi-touch LED panels with applications to desktop and notebook PC monitors, small and medium-sized AMOLED and e-paper display applications are among the wide array of exhibits that will be at the show.

With “Innovative Green Technologies, Amazing Digital Life” as the theme of this year’s show, AUO hopes to employ innovative and power-saving green technologies to create a whole new viewing experience for a comfortable and fascinating lifestyle. The exhibition area is divided into several sections, including PID applications, 3D displays, power-saving and LED backlit LCD TV panels, ultra-wide LCD TV panels, IT applications, general display applications, high contrast/VA technologies, in-cell multi-touch panels, AMOLED and e-paper.

3D Displays

AUO will exhibit the latest 3D display technologies, such as the glasses- free barrier and lenticular lens types, and pattern retarder full HD 3D panels to be viewed with special glasses, with panels ranging from 8 to 65 inches. Of the exhibits, the 65-inch pattern retarder full HD 3D panel is the largest commercialized 3D TV panel available and will go into mass production in the second half of 2010. Impressive high-resolution 3D images can be captured with the help of polarized 3D glasses. The glasses weigh only 10 grams and come at a reasonable price, averaging US$2~3 per pair. For those who already own glasses, one must merely clip polarized lenses onto the regular frame for a 3D visual feast. This 3D panel is especially suited for large-sized three- dimensional displays in home theaters.

Power-Saving and LED Backlit LCD TV Panels

The trend toward eco-friendly power-saving TVs is irreversible. In view of this, AUO will demonstrate 42 to 55-inch power-saving and LED backlit LCD TV panels in the LCD TV Applications Section. The 46-inch full HD LCD panel consumes just 68w of power, 2.5 times less than traditional TV panels, and is the world’s No. 1 in terms of power efficiency*. Meanwhile, the 42-inch full HD LCD panel with edge-type LED backlight reduces power consumption by as much as 50% and provides a dynamic contrast ratio of up to 1,000,000:1. In addition, 42, 46 and 55-inch full HD LED backlit LCD TV panels will be on display. The high-contrast panels, equipped with 10.8mm ultra-slim edge-type LED backlighting, are light, slim, and energy efficient.

IT Applications

To demonstrate its prowess in power-saving technology, AUO will showcase the 27-inch CCFL LCD panel for desktop PCs that is currently the world’s slimmest and most energy efficient*. The panel is just 16.2mm thick, with ultra-high luminance and ultra-low power consumption at less than 30w. The eco-friendly power-saving backlight, reduced from 6 to 4 tubes, is low in mercury, adhering to Energy Star 5.0 standards.

E-Paper

AUO is an active player in the e-paper market and has been devoting efforts to the research and development of e-paper in all sizes. The SiPix Microcup(R) e-paper technology and products will make their debut in China. Products such as the 2-inch e-tag, the 4.3-inch e-book, and 6 and 9-inch e- books with in-cell multi-touch panels will be showcased. In addition, a 20- inch e-paper display module for electronic bulletin boards, a 6-inch foldable e-book module and flexible e-paper technologies are also to be seen at the show.

“China has soared to become the world’s largest PC and TV market as demand skyrockets,” said Paul Peng, AUO’s Executive VP of Global Business Unit. “AUO has been actively advancing in the Chinese market over the years and will continue to strengthen its cooperation with local clients and business partners, so that it can provide this enormous market with the most advanced, eco-friendly and energy efficient display technologies and facilitate a more convenient and vibrant digital lifestyle.”

The 2010 China FPD Conference, the most eminent technological event for China’s FPD industry, will be held alongside FPD China. Dr. Fang-Chen Luo, AUO’s VP & CTO, will be delivering a keynote speech entitled, “The Development of Active Matrix LCDs” on the second floor of the Yongda International Tower Convention Center in Pudong, Shanghai on March 16 at 10 a.m. Later at 4:30 p.m. on the same day, Paul Peng, Executive VP of AUO’s Global Business Unit, will take part in the FPD China Forum 2010 as a panelist to present his views on the “Localization of Panel Manufacturing in China.” Visitors to the show are most welcome to attend the event.

*Based on available market research information as of March 15, 2010.

About AU Optronics

AU Optronics Corp. (AUO) is a worldwide top three manufacturer* of thin film transistor liquid crystal display panels (TFT-LCD). AUO is able to provide customers with a full range of panel sizes and comprehensive applications, offering TFT-LCD panels in sizes ranging from 1.2 inches to greater than 65 inches. AUO generated NT$359.3 billion (US$11.2 billion) in sales revenue in 2009 and now houses a staff of more than 42,000 employees, with global operations in Taiwan, Mainland China, Japan, Singapore, South Korea, the U.S., and Europe. Additionally, AUO is the first pure TFT-LCD manufacturer to be successfully listed at the New York Stock Exchange (NYSE). AUO extended its market to the green energy industry in late 2008, and formally founded its Solar Photovoltaic Business Unit in October, 2009. For more information, please visit AUO.com.

* DisplaySearch 4Q2009 WW Large-Area TFT-LCD Shipment Report. This data is used for reference only and AUO does not make any endorsement or representation in connection therewith. 2009 year end revenue converted at an exchange rate of NTD31.95:USD1.

Safe Harbour Notice

AU Optronics Corp. (“AUO” or the “Company”) (TAIEX: 2409; NYSE: AUO), a worldwide top three manufacturer of large-size TFT-LCD panels, today announced the above news. Except for statements in respect of historical matters, the statements contained in this Release are “forward-looking statements” within the meaning of Section 27A of the U.S. Securities Act of 1933 and Section 21E of the U.S. Securities Exchange Act of 1934. These forward-looking statements were based on our management’s expectations, projections and beliefs at the time regarding matters including, among other things, future revenues and costs, financial performance, technology changes, capacity, utilization rates, yields, process and geographical diversification, future expansion plans and business strategy. Such forward looking statements are subject to a number of known and unknown risks and uncertainties that can cause actual results to differ materially from those expressed or implied by such statements, including risks related to the flat panel display industry, the TFT-LCD market, acceptance of and demand for our products, technological and development risks, competitive factors, and other risks described in the section entitled “Risk Factors” in our Form 20-F filed with the United States Securities and Exchange Commission on June 4th, 2008.

Reference: http://finance.yahoo.com/news/AU-Optronics-to-Exhibit-prnews-235657098.html?x=0&.v=56

Introduction
In the new trend of computer technology, most of people are using computers to store their data. Most of the organizations use computers to store their information. That’s why document management is now so popular using in the organization. Document management controls the life cycle of documents in the organization. It is a system that used to track and store electronic documents. We can see how they are created, reviewed, published, and consumed, and the usage of the documents. An effective document management system should fit with the organization culture. The document management system should be flexible and allowing the organization to control document’s life cycles.

A well-designed document management system should be easily use for finding and sharing information. It will help your organization to meet their expectation of their goal by using the document management system of creation to document authoring, reviewing, publishing, auditing, and ultimately destroying or archiving.

What is SharePoint
SharePoint is a document management system from Microsoft. It can be configured to run Intranet, Extranet and Internet sites. It also helps make information management easier and more effective. In SharePoint each template can be customized to accommodate different types of data. The default Team Template allow storage of common types of information, such as Web links, issues lists and announcements, event calendars, contacts. In SharePoint, there are five basic list types that you can use to manage information which are Announcements, Contacts, Events, Links and Tasks.
• ANNOUNCEMENT LISTS
Announcements are the messages that you want to communicate with your users. An announcements List provides a central place for users to get to check for new team messages or to post one of their own.
• CONTACT LISTS
The contact list can provide a single, centralized repository from which user can access contact information more quickly and easily.
• EVENT LISTS
Event list can schedule for team events centrally accessible, and it makes the team members to plan their time accordingly and avoid conflicts.
• LINK LISTS
Link list can allow quick access via links, and websites that are interest and importance to your team.
• TASK LISTS
The task list will give the fast pace and tight deadlines for most projects. It will manage who is responsible for what and what the status for each task.

Document management in SharePoint
The feature of document management determine on how documents in your organization are created, reviewed, published and accessed. SharePoint provides appropriate policies at every step of the document life cycle. It uses centralized repositories for storing, managing and accessing documents. It also uses labels and barcodes to track documents. The following features can help you manage organizational documents in more efficient and effective ways:

Manage documents in the Document Center
The Document Center site template lets organizations create large-scale document management sites that support highly structured document management scenarios. This document center site template’s default settings supports strong content control: Check-out is required before editing, major and minor versions are enabled, support for multiple content types is enabled, and auditing is enabled to track content changes over time.

Manage translation documents and processes
The Translation Management Library helps organizations create, store, and manage translated documents by providing both views and features that facilitate the manual document translation process. This library features a customized view that groups translations by source document. It also features a Translation Management workflow that can be used to manage the manual translation process.

Convert documents on the server
SharePoint support the conversion of documents from one file format into another.
Integrate document management on the server and the client
The features in SharePoint are tightly integrated with other Office client programs, such as Office Word and Office Excel. With the Office client programs, users can start and complete workflow tasks. It also can update properties for server documents in the Document Information Panel; insert labels or barcodes into server documents.

Summary
With the trend of documentary technology, organizations use the document management system to manage the document which have been created or integrated. Finding an easy-use interface document management system becomes a big issue for the organization. SharePoint is one of the quick-learn documentary interfaces for the organization to choose.

Expandable Advertisements (Mar. 2009):
- Expandable ad is a new type of ad that can appear on the pages.
- Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.
- Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you’ll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you’ll generate earnings from CPC expandable ads when a user visits the advertiser’s landing page, and not when a user simply clicks to expand the ad.

AdSense For Domains (Dec. 2008):
- AdSense for domains allows publishers with unused domains to help users reach relevant information by presenting content on the domains.
- Only available for domain name registrars and domain name holders before.
- AdSense for domains program is available for all users now (from Dec. 2008).
- Users often type domains into their address bar or follow expired links leading to sites with no content. Instead of an “under construction” page or 404 error, AdSense for domains provides links, search results, advertisements and other content. To do this, we use semantic technology targeted to the domain name. You earn revenue when users interact with the ads on your site.
- If you have a site that has content on it (e.g., articles, reviews, forums, blog postings or other text), then your site should be used with AdSense for content. If you have a page with no content on it, then AdSense for domains can help your users. To get started with AdSense for domains, check out our set-up instructions, or search or browse our AdSense Help Forum for more information.

AdSense For Feeds (Oct. 2008):
What is a feed?
A feed is a format that allows your content to be delivered (and subscribed to) on the web, often as headlines, summaries or articles. Users subscribe to feeds, often through a feed aggregator such as Bloglines or FeedDemon, which gives them access to all desired feeds in one location. This allows users to preview your content wherever they go, making it easier for them to find out what’s new on your site and reminding them to come back.
- AdSense for feeds allows web publishers to earn by placing targeted Google ads in their feeds.
- AdSense for feeds works the way the rest of the AdSense program works: by delivering ads that are relevant to your content and your readers.

What Is Coming Soon? – AdSense For Games
- Google began offering a limited number of online game publishers the opportunity to earn ad revenue by participating in a beta test of its AdSense advertising program for games on October 2008.
- Why games? The Yankee Group last year said that global advertising in video games reached $77.7 million in 2006. It predicted that figure will reach $971.3 million by the end of 2011. Such numbers, however, seem optimistic in light of the current global financial crisis. 

Reference:

http://adsense.blogspot.com/search/label/AdSense%20features

http://www.informationweek.com/news/internet/google/showArticle.jhtml?articleID=210800514&cid=yahoo_search

“We have this amazing product called AdSense for content, where we’re monetizing the Web.” by Google CEO Eric Schmidt.

What Is Google AdSense?
- AdSense is an online advertising application developed by Google.
- Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites.
- These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
- Services: AdSense for Content, AdSense for feeds, AdSense for search, AdSense for mobile content, AdSense for domains, etc.

Business Plan?
AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.
- For Google: Google uses the Internet search technology to serve advertisements based on website content, the user’s geographical location, and other factors.
- For advertisers: Those wanting to advertise with Google’s targeted advertisement system may enroll through AdWords.
- For webmasters: They use a wide range of traffic-generating techniques such as online advertising, SEO (Search Engine Optimization), etc, and they build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.

Google AdSense Growth?
Network growth indicates the revenue from Google AdSense. Blue color shows the revenue from the network. Base on the statistic, 80% of the network revenue is from Google AdSense. Even the Internet specialists predict that AdSense will be saturated in 2010 or 2011, we still can see around 6%-10% of the growth in the past two years.

How Does Google AdSense Work?
- The webmaster inserts the AdSense JavaScript code into a webpage.
- Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page’s URL.
- For contextual advertisements, Google’s servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system.
- For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost-per-mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
- Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

The Impact On E-Business?
- Google AdSense is a key element in Web2.0 service.
- Anyone can be the “broadcast” of AdSense.
- AdSense is the winner of network effect: 91.9% of search engine advertising market by Google and Yahoo!, and 75.6% by Google.
- AdSense’s partners brought 16.5 hundred million US dollars for Google in the first quarter of 2008 (37% of total revenue and 28% is from AdSense).
- Support new platforms with wireless service such as AdSense for mobile.
- Support multimedia content such as AdSense for YouTube

Conclusion
- Google AdSense brings the new fashion of life.
- Google AdSense generates extra income for SOHO.
- Keyword advertising (Google AdWords) and search engine marketing significantly change the old business model.
- They are Google, anything can happen.

Reference:

http://www.wikipedia.com/

http://www.nhu.edu.tw/~society/e-j/73/73-2.htm

Three Steps of A Successful Marketing In Electronic Commerce

Nowadays, electronic commerce is more and more necessary for a modern enterprise. These businesses have millions of colorful homepages which may be found in search engines. Still, only 30% of these enterprises have good results because of their marketing strategies. To increase their success, such companies should be aware of the market environment and the characteristics of electronic commerce. Next, enterprises should build special and distinctive web pages on the Internet. Afterwards, a well-planned strategy on products is also necessary. These three steps are the keys to a successful marketing in electronic commerce.

Understanding of the market environment and the characteristics of electronic commerce is the first step to a successful marketing in electronic commerce. In this step, a web pages builder should be aware of four different kinds of environments and four characteristics of electronic commerce. The first kind of environment is for business transactions. For example, Virtual Vineyards (www.wine.com) is a virtual community for purchasing wines. Consumers can get information and shop here. The second one is for people’s interest. For example, the New York Times (www.nytimes.com) provides readers and reporters a place to discuss public polices or events. The third one is for fantasy. For example, ESPNet Sportszone (games.espn.go.com) provides games and entertainment to consumers. Consumers can make a dream team and play with other people. The last one is for relationships. For example, Match.com (www.match.com) provides single males or females a field to make friend. In addition, the four characteristics are also important for a web pages builder. The first characteristic is anonymous effects. Consumers can use their anonymous ID to login discussion board, document management system, or Intranet signboard. Because anonymous effects can inspire people to browse web pages, allowing anonymity is an important minority of Internet development. The second characteristic is hyper-links. Hyper-links is non-linear conjunction. Because of this characteristic, the Internet becomes a sophisticated net, and people can browse between different web pages. Then, the next characteristic is nonsynchronicity. Because of this characteristic, the communication on the Internet can be happened in different time or different space. Especially e-mail plays an important role in nonsynchronicity. Moreover, customized interaction is another characteristic of electronic commerce. This characteristic influences marketing strategy very well. The conversation between customers, such as machine interaction or person interaction, always happens in a small group. These four characteristics are important on the marketing of electronic commerce.

After being aware of the market environment and the characteristics of electronic commerce, the next step is starting to build a web page which is out of ordinary. An unusual web page is also a key of a successful marketing in electronic commerce. Such unusual web page should have follow four characteristics. The first characteristic is to give the web page an unusual domain name. Not only does a web page have an IP address, but it also has a domain name. A domain name is the extension of the brand. Famous websites always have simple and special domain names. Secondly, a personal style is another important characteristic to a successful web page. An individual website should have a personal CIS (Corporate Identity System), such as the butterfly mark of MSN. In addition, the orientation of the website also has to be clear. It could be technological, artistic, classical, delightful, or storyful. Then, the third characteristic is Vassos’s underwear theory. According to this theory, 60-70% customers use the Internet at home, and wear underwear. Therefore, the contents of the website must keep easy. The interaction between enterprises and customers must keep easy. The product service on the website also must keep easy. The last characteristic for a successful website is to satisfy customers’ needs. Web pages builders have to see clearly what customers need, and then provide what they want. After that, the web pages can attract customers to consume. These four characteristics are matters needing attention when web pages are constructing.

When the web pages finished, a good strategy becomes another important key of a successful marketing in electronic commerce. There are four general ideas of a successful strategy. First of all, enterprises must know the strategy of primacy effect. Because of primacy effect, the products which enter the market first usually take advantage of others. In other words, everyone has his or her own habitual domain. For example, OS2 is a very good operation system, but only few people know how to use it. That is because most customers have already accepted DOS. Then, the strategy of price is equally important. Generally speaking, there are two categories of the strategy of price. They are market-skimming pricing and market-penetration pricing. Market-skimming pricing uses high quality and service to skim the largest profit. Market-penetration pricing uses low price and presents to attract customers. Using which category of the strategy of price depends on the products. Afterwards, another important strategy is advertising plan. When enterprises are doing their advertising plan, they should be aware of AIDA. AIDA is Attention, Interest, Desire, and Action, four ideas of customers’ behavior. Basing on AIDA, enterprises must make different plans. These plans include directing marketing, sales promotion, public relations, personal selling. Moreover, everlasting management is the fourth strategy of a successful website. The most important concept of everlasting management is change. No customer likes an unalterable website. Enterprises must always keep the website innovative, creative, and changeable. If an enterprise has a colorful web page but without any strategy, the website can not succeed.

To achieve successful marketing in electronic commerce, being aware of the market environment and the characteristics of electronic commerce, building a special and distinctive web page on the Internet, and planning a well-planned strategy on products are four important steps. The purpose to learn this is because the behavior of customers on the Internet is totally different from other consuming behavior. Today’s enterprises should not only build a colorful website.The contents and the marketing strategies are their real goal.

CHAPTER 7 CONCLUSION

7.1 Monitoring and Continuous Improvement

Document Analysis for Starbucks:
The purpose of Green Tea’s project is to satisfy Starbucks needs in reaching a wider audience through changing the ways Starbucks put their product on the market. These gives customers a better Starbucks experience which in return raises their customer’s level of satisfaction – a desirable goal for any organization seeking to succeed. Through the Internet support, customers will be able to buy coffee of their choice at the comfort of their home or office or simply by getting their coffee without waiting in line, especially during rushing hours. To make that happen, we are doing our document gathering by focusing on the documentation analysis technique. This step allowed us to have an overview of the Starbucks page layout and recommend changes where necessary.

Some of the recommended changes that will help us in reaching our goal which is to broaden our customer base go as follows:
1. Search for the coffee menu
2. Placing an order of coffee desired
3. Kind of order: ( pickup/delivery)
Search for the coffee menu: Starbucks page layout does not have an option that allows their customers to search for coffee for pick up or delivery. Leaving out this option defeats the whole purpose; it should be corrected and streamed lined to suit the customer’s needs.
Placing an order of coffee desired: The current layout allows customers to order unprocessed coffee only. This is going to cause lots of confusion if not changed. Giving the customers the ability to order some coffee to be prepared and also allowing them choose their preferred ingredients will leave a lasting impression. Nothing gets a concerned customer more delighted as getting them involved when it comes to what they consume.
Kind of order: (pickup/delivery): When a customer places an order, they should be prompted to choose either to pick their order or have it delivered. Going with the current design, customers will not be able to do so. It should be made clear to customers how long it will take for their coffee to be ready. This allows them weigh their options and go with what’s best for them.
Giving what’s at stake and not knowing how well this project will be accepted by the customers, separating the business from the individual consumer account should be considered. Unlike the present design which lumped all in one account, the idea of separating the two will help Starbucks in structuring their business at the back end should the need to offer any kind of sales discounts emerges.
Finally, having a way to store customer’s information to avoid repetition will benefit both Starbucks and their customers. Time is of essence and will be saved if previous orders by customers are retained in their record. Those who prefer same kind of coffee will find this handy since they will be saved the trouble of picking and choosing what will be in their coffee.

7.2 Conclusion

Starbucks’ sales have been dropping since 2006. The Green tea project team is trying to increase the profit for the Starbucks. We are doing the System Analysis for the whole project to see if this online order system works or not. After research and data analysis, this project is worth to do because of the increase of sales. It can improve the service inside the stores and the reputation of Starbucks. This online order system also has the potential for the future development for the Starbucks.

CHAPTER 6: PROJECT AND STRUCTURAL MODELING

6.1 Activity Diagram

Since the primary process for Starbucks online service is the online order system, it is important to demonstrate the relationships between the objects in the system. The flow starts with getting order information. If the order comes from new customers, the system creates new customer accounts. There are two ways to make order payment. Customers could choose either pay online with credit cards or pay cash. The final procedure is to choose delivery methods. Two delivery methods, delivery and pickup are available for customers.

Activity diagram for Starbucks online order system:

6.2 Use Case Diagram

Use Case Deseription
Use Case Name: Place order ID: 2 Importance Level: High

Primary Actor: Customer Use Case Type: Detail, essential

Stakeholders and Interests:
Customer- wants to place, change, or cancel an order
Store- wants to ensure that the customers’ needs are met by accepting responsibility to prepare coffee for pickup or delivery

Brief Description: This use case describes how orders are placed as well as cancelling an order

Trigger: Customer calls and asked to place an order or even cancel an already pplaced order

Type: External
Relationships:
Associations: Customer
Include: Make arrangement ton how to receive order
Extend: Create New Customer Account
Generalization:

Normal Flow of Events:
1. The customer contacts the office via online regarding placing an order.
2. The customer enters her name, address and phone number.
3. The account database system validates the Customer exists in the customer database.
4. The order system accepts and executes the make arrangement (delivery/pickup) use case.
5. The customer is prompted to place a new order, cancel an existing order or change an existing order.
If the customer wants to place a new order,
the S-1: new order sub flow is performed.
If the patient wants to cancel an existing order,
the S-2: cancel order sub flow is performed.
If the customer wants to change an existing order,
the S-3: change order sub flow is performed.
6. The order system provides the results of the transaction to the customer.

Sub Flows:
S-1: New Order
1. The order system prompts the customer for the kind of coffee for their order.
2. The order system matches the customer’s type of order with customer’s info and then place the new order.
S-2: Cancel Order
1. The order system ask the customer for the order number.
2. The order system finds the order number in the system and then cancels it.
S-3: Change Order
1. The order system performs the S-2: Cancel Order sub flow.
2. The order system performs the S-1: New Order sub flow.

Extend and include relationships:

The class diagram contains the actions or the functions that class can perform the relationships between each object. The object diagrams are pulled out from the class diagram. The object diagrams are essentially an instantiation of all or part of a class diagram. For example, customer will place the order on the web application, then, the application will send the order to the store.

6.5 Class-Responsibility-Collaboration Cards

The set of CRC cards contains all the information necessary to build a logical structural model of the problem under investigation. This CRC card is the example for the customer. Inside the card, we have all the information of the customer. The front of the card allows the recording of the class’s name (customer), ID, type, description, list of associated use cases, responsibilities, and collaborators. The back of the CRC card contain the attributes and relationships of the class, such as the name of the customer, address, email.

CHAPTER 5
PROJECT ANALYSIS AND ASSESSMENT

5.1 Business Process Improvement

Green Tea’s strategic goals and purposes:
The purpose of Green Tea’s project is to satisfy Starbucks needs by reaching a wider audience, innovating Starbuck way to put their product on the market and giving customers a better Starbuck experience as well as improving their satisfaction and increase the Starbuck sales by 5% through the Internet support.

Duration Analysis:
After spending a day observing the StarBucks staff in one of the store in Atlanta area, we have seen the following observations. Usually it take no more than 5 minutes to pay and serve the coffee to the clients, but during rush hours the staff is constantly under pressure. They have to deal with unsatisfied clients. Clients complaint if they have to wait on line more than 10 minutes and some of them leave the store if it takes more than 10 minutes to take their order or if the line is too big. It implies that the store is losing money, customers and not fulfill the Starbucks experience to their clients due to the time the staff take to serve their clients.

Activity-Based Costing:
Each coffee cost at least 5$. During rush hours, impatient clients tend to leave the coffee shop because it takes too much time to serve. Green Tea staff has observed that during rush hours at an average of 60 people leave the store without buying anything which implies that the store have lost at least 300$ in that hour. This means that in a week Starbucks lose at least $2,100.

Informal Benchmarking:
Green Tea is expecting to increase sales and also speed the time at which Starbucks’s employees serve their customers and satisfy Starbucks experience goal by including an Internet support.
First of all, Starbucks is going to be the first in the coffee industry to make an online order for individuals. Therefore its competitors may follow the concept as soon as they will see that they idea bring a considerable amount of profits. Each store that will be willing to implement this program will increase their sales of 5%.
It is also going to improve the Starbucks experience of each customers and it will reach a bigger audience. Customers that are impatient will be tending to use this kind of service. Starbucks staff will receive less complaint from the customers and the level of tension for the staff during rush hours will considerably go down, which implies that the staff will continue to give a better job without the stress of the rush hours.
Finally, this concept will raise the image of Starbucks service, because Starbucks will show that they still be able to improve their service no matter what and it will show an image on a healthy and wealthy company where invest on is not a lost of money.

5.2 Data gathering techniques

For our project team we are going to use Document Analysis and Observation for the data gathering.

Depth of information for Document Analysis:
When we compare document analysis to other data gathering technique, document analysis is just a pile of data. The information about the data is not rich, but it is enough for the project team to analysis the information about how many cups of coffee does the Starbucks sell, and what kind of coffee does they sell. This is the reason why we chose the Document analysis for the data gathering technique. We can direct get the information from the Starbucks stores, and combine the data.

Depth of information for Observation:
Observation data gathering technique also does not give us lots of information when you compare to other techniques. The reason why we are using it is because it has the information that we need. For example, through observation, we can know information about what kind of coffee people are ordering today, or what reaction when they waiting in line for 5 minutes when need have to go to work during the rush hour. All the information that we get from the observation, we can extend it. From the emotional expression, we can know that what the customer wants. The information that we get is more helpful than the other techniques.

Breadth of Information for Document Analysis:
The breadth of information for Document Analysis is high. We can get all documents from all Starbucks stores, and it is easy and fast.

Breadth of Information for Observation:
The range of information and information sources for the observation is low. Therefore, we chose 5 stores from east, west, north, south, and center of Atlanta to be our observation targets.

Integration of Information for Document Analysis and Observation:
Document analysis has low integration of information. Simply, we just collect the information and combine it for the analysis. For the observation, it also has low integration of information. During the observation, we collect all the information and reactions for the analysis.

User Involvement for Document Analysis and Observation:
Document analysis and observation both have low user involvement because both of techniques are collecting the information. The Observation may involve more observation because it will contain customers’ reaction.

Cost for the Document Analysis and Observation:
Cost is an important element for us to choose these two techniques for the data gathering. Both techniques are low cost. Only the observation has the time consuming. We have only 5 stores to be observed, so the time consuming will not take too long.

Conclusion
After compare all techniques, our project team have chose Document analysis and observation to be our data gathering techniques. We base on what information that we need and the cost of the techniques to decided these two ways to gathering our information. We chose these two do not mean others are not good. For example, the interview is good for data gathering, but it contains too much information that we don’t need, and the cost is higher than those two we are chosen.

CHAPTER 3: PROJECT PLAN

3.1 Milestones

1. Project begins on Mar 10, 2008.
2. Receive the registered delivery vehicles with equipments installed on Jul 31, 2008.
3. Complete order system and database system installation on Oct 1, 2008.
4. Submit final delivery procedure and route on Dec 4, 2008.

3.2 Work Breakdown Structure

3.3 Project Charter

Project objective: The Online Order System project team will create an online ordering web-base system to sell Starbucks’ coffee to help customers save their time.

The Online Order System team members will:
1. Attend a staff meeting each Friday at 10 am to report on the status of assigned tasks.
2. Update the workplan with actual data each Friday by 2 pm.
3. Discuss all problems with manager as soon as they discover the problem.
4. Put all changes on the board in order to remind the team members that we have change something.
5. Helping each other when they needed in order to keep project on the schedule.

CHAPTER 4: ALTERNATIVE SOLUTIONS: AND RECOMMENDATIONS

They are always other sorts of ways to get into the company’s profit increasing, but Green Tea Company believe that our project is the one that you need. Not only the price is affordable and the timeline is relatively short and also we believe on its results.
There is the possibility to implement our new system to all the Starbucks stores, but we believe that only 20 stores will be necessary to prove on the efficacy of our system. By implementing the system in only 20 stores, you will be able to see its result in a small scale without expend an astronomic amount of money. This project can be seeing as a prototype and if Starbucks CEOs are satisfied; they can later on beneficiate on adding more store to this new project.

If the idea of buying new cars for the delivery service doesn’t please Starbucks managers; there is always the possibility to use the employee’s car, but seeing Starbuck as a growing and powerful company, we believe that the option of buying new delivery cars is necessary to promote an image of a wealthy company which it interest is giving the best service to their costumers. Therefore not only this project will increase sales, but it will raise the image of Starbuck service and also it will be one of the first coffee company to make this type of service.

CHAPTER 2: FEASIBILITY ANALYSIS

Green tea group have created the following feasibility analysis aimed at modifying the existing internet order system of Starbucks. The details of the feasibility analysis go as following sections.

2.1 Technical Feasibility

The system will be as is, but with some minor adjustment which may involve risk.
Starbucks risk in regards to the familiarity with an internet order based application is high:
• With the exception of business consumers , the IT department will be restructuring the already existing website to service individual consumers; this requires hiring more programmers and extensive training to make it happen
• Being the first one of chain coffee businesses, the marketing department has little experience in using a web-based medium to reach individual consumers.
• The competition if any that exist in this type of retail business is unknown

Starbucks risk in regards to the familiarity with an internet order application is medium:
• The acceptability and impact this project will have on consumers is yet unknown
• Restructuring of the system to include consumers may require increase in the man hours ; this can also mean hiring more people in the IT department
• Experience from managing and administering the existing website would help in maintaining the system once it comes on live.

Overall, the risk involved in this project is medium
• With an already existing team, only few will be hired in the IT department
• Through feed back , users would be involved in the final phase of the developmental process
• Length of project would be restricted to two months, to allow implementation before end of semester

The compatibility with Starbucks existing technical infrastructure should be good:
• The existing client-server which is based on open standard based solves the interoperability issues.
• A system ordering and maintaining of orders electronically will be installed

2.2 Economic Feasibility

The cost and benefit analysis is presented in the following figures. The return on investment (ROI) over two years (2009, 2010) will be 173%. Total benefit after two years is $8.2 million, and break-even occurs after 1.12 quarters. Also, intangible costs and benefits include improvement of customer satisfaction, reduction of intra-company costs, reduction of advertising costs, and enhancement of brand recognition.

Assign values to costs and benefits:
Cost and benefit analysis (13 weeks):

Assign values:

Benefits:
Increase sales 810,000 (Increase customer base)
Improve customer satisfaction 50,000 (reduce service time)
Reduce intra-company costs 20,000 (online surveys)
Reduce advertising costs 40,000 (online marketing)
Total benefits 920,000

Cost:
Development costs:
Development labor 80,000
Total development costs 80,000

Operational cost:
Operational labor 250,000
Delivery vehicles 200,000
Gas, mileage 70,000
Maintenance 15,000
Delivery phones 200
Monthly charge 3,200
Other hardware 20,000
Total operational costs 558,400

Total costs 638,400

Break-even graph:

2.3 Organizational Feasibility

From an organizational perspective, this project is low risk. The objective of the system is to increase the sales for the company. The company already has the online order system. The team can use the system and implement the new software. Creating the Internet Order System also aligns with Marketing’s goal to become more savvy in internet marketing and sales.
The project has a project champion, project manager, Vice President of Marketing. Project manager is an important role in this project. Their job is to make sure everything is on the schedule and educate others to help this project to be successful.
The users of the system, Internet consumers, are expected to appreciate the benefits of Starbucks’ online order system. Also, the store manager should be willing accept this system, given the possibility of increased sales at the store level.

Starbucks Online Order Feasibility Analysis Executive Summary

Green tea group have created the following feasibility analysis aimed at modifying the existing internet order system of starbucks. The details of the feasibility analysis go as follows:

Technical Feasibility
The system will be as is, but with some minor adjustment which may involve risk.
Starbucks risk in regards to the familiarity with an internet order based application is high
• With the exception of business consumers , the IT department will be restructuring the already existing website to service individual consumers; these requires hiring of more programmers and extensive training to make it happen
• Been first of its kind in the coffee business, the marketing department has little experience in using a web-based medium to reach individual consumers.
• The competition if any that exist in this type of retail business is unknown
Starbucks risk in regards to the familiarity with an internet order application is medium
• The acceptability and impact this project will have on consumers is yet unknown
• Restructuring of the system to include consumers may require increase in the man hours ; this can also mean hiring more people in the IT department
• Experience from managing and administering the existing website would help in maintaining the system once it comes on live.
Overall, the risk involved in this project is medium
• With an already existing team, only few will be hired in the IT department
• Through feed back , users would be involved in the final phase of the developmental process
• Length of project would be restricted to two months, to allow implementation before end of semester
The compatibility with Starbucks existing technical infrastructure should be good
• The existing client-server which is based on open standard based solves the interoperability issues.
• A system ordering and maintaining of orders electronically will be installed
Economic Feasibility
The cost benefit analysis has been done, see attached for details. The break down of the economics reveals the business value this project will be bringing to Starbucks.
ROI over two years (2009, 2010): 173%
Total benefit after two years: $8.2 million
Break-even occurs: after 1.12 quarter
Intangible costs and benefits:
• Improve customer satisfaction
• Reduce intra-company costs
• Reduce advertising costs
• Enhance brand recognition

Organizational Feasibility
In terms of organizational feasibility, this project has low risk. At heart of this project lies the common purpose of increasing sales. We are also hoping to improve our service time by increasing the speed the time at which we serve our customers.
The project will be over seared by the project champion, John Doe, Regional manager. John will be devoting his time and effort in educating and meeting with the top management when necessary till the anticipated end. We expect our customers would find the system very beneficial.