BALLETTEACHING BLOG

LED count in TV BLUs to fall by 30% at the end of 2010, says AUO
DIGITIMES 2010/04/16
Siu Han, Taipei; Yvonne Yu, DIGITIMES [Thursday 15 April 2010]

The volume of LEDs used in TV backlight units (BLUs) will reduce by about 30% at the end of 2010 when single-side edge-type LED BLUs enter mass production, according to AU Optronics (AUO).

The single-side edge-type LED BLUs will be applied to new LCD TVs in 2011, AUO added.

LED-backlit models will account for 90% of the global notebook market, and 20% each of the LCD TV and monitor markets in 2010, AUO noted, adding that LED-backlit TV share will reach 30-40% at the end of 2010. AUO indicated that the market share of LED-backlit TVs will continue to increase and the only concern is whether LED supply can catch up with the rising demand.

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AUO in Development for Lower Number of LEDs Used in TV Application
04/19/2010

AUO says LEDs used in TV Backlight Unit (BLU) will be lowered by about 30% by the end of this year. This is made possible because of 1-bar LED edge-type. The 1-bar edge-type LED BLU will start to be applied to TV application from year 2011.

AUO says LED BLU equipped model show 90% share in Notebook and 20% in TV and Monitor application that at the end of 2010, the penetration for TV application will reach 30~40%. LED penetration for TV application depend on the factor whether LED supply can cover the growing demand of the application.

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Rapidly Advancing Edge-Type LED BLU Technology – Reduced Number of LED Bar
Displaybank Market Insight

Introduction: 3D LED LCD TV in Analyst’s Perspective

New 3D LED LCD TV products are launched one after another. In 2009, the word, “LED”, was added to LCD TV products with LED backlight and they were called LED (backlit) LCD TV (or LED TV). This year, word “3D” is added and the products are called 3D LED LCD TV (there is also 3D CCFL LCD TV). Differentiations mean premium products. These products ask for higher prices since they have added functions through differentiations.

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AU Optronics to Exhibit Innovative Display Applications and Power-Saving Green Technologies at FPD China 2010
Press Release Source: AU Optronics Corp. On Monday March 15, 2010, 3:36 am EDT

HSINCHU, Taiwan, March 15 /PRNewswire-Asia-FirstCall/ — AU Optronics Corp. (“AUO” or the “Company”) (TAIEX: 2409; NYSE: AUO) will exhibit at FPD China 2010 at the Shanghai New International Expo Center (SNIEC) from March 16-18 to demonstrate a full range of innovative display applications and power-saving green technologies. 3D display technologies with panels ranging from 8 to 65 inches, the full range of 42 to 55-inch power-saving and LED backlit LCD TV panels, multi-touch LED panels with applications to desktop and notebook PC monitors, small and medium-sized AMOLED and e-paper display applications are among the wide array of exhibits that will be at the show.

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